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A information to the Site visitors Acquisition Report

After practically a decade of utilizing Common Analytics for web site site visitors evaluation, you most likely have a fairly good concept of the place it is advisable go to get the information you want. Perhaps you’d even think about your self a GA reporting grasp.

Wish to know the way a lot site visitors got here from natural search? No drawback. You possibly can pull that report in two seconds flat! Or, even higher, you’ve received it bookmarked.

However in terms of Google Analytics 4, issues feel and appear completely different. You will have no concept the way to get began.

Don’t have any worry!

On this information, you’ll be taught

  • The way to entry Acquisition experiences in GA4.
  • What the variations are between Person acquisition and Site visitors acquisition.
  • The way to construct among the most helpful acquisition experiences that and love from Common Analytics in Google Analytics 4. 

The place to search out the GA4 Acquisition Reviews

Acquisition experiences dwell beneath Reviews > Lifecycle > Acquisition

You’ll instantly discover that there are literally two acquisition experiences.

The Person acquisition report:

And the Site visitors acquisition report:

Essential variations to remember:

  • Person acquisition: the primary marketing campaign/supply/medium noticed for the person (or extra precisely, for the browser/cookie)
  • Site visitors acquisition: the marketing campaign/supply/medium of the session – this will probably be most just like what you’re used to in Common analytics

Which one do you have to use?

That’s as much as you and the kind of evaluation you’re attempting to do (whether or not you wish to know what introduced the person to the positioning within the first place, or marketing campaign info for the most recent session that introduced somebody to your web site).

On this information, we’ll study the Site visitors Acquisition report.

Utilizing the Site visitors Acquisition Report

When you choose the Site visitors acquisition report, you’ll discover that the report defaults to the Default Channel Grouping view of information.

In UA, you possibly can choose a Channels report back to get this view, or you possibly can select to take a look at the “supply / medium” report straight. In GA4, you will get all of those views from one single desk. 

To take action, you may change the first dimension within the dropdown of the desk to change the dimension view. 

If you wish to rebuild the supply / medium report that all of us love from UA, it’s simple.

First, you’ll change the first dimension to supply and then you definitely’ll add a secondary dimension (click on the + icon) of medium

*Notice that as of this writing, there may be not a single major dimension for supply / medium, however there’s a secondary dimension for it. Hopefully, it will quickly be resolved within the GA4 reporting interface.

If you happen to’d prefer to get a bit fancier together with your knowledge evaluation, you may go away the first dimension set as is as Default channel grouping and add a secondary dimension of supply / medium.

It’s a pleasant view to see high-level Default channel grouping and the extra granular supply / medium breakdown collectively, providing you with the power to simply scan and classify site visitors into channels and distinct sources.

Just like Common Analytics, we are able to additionally filter a desk report in GA4.

For instance, should you’d prefer to filter by Referral, you should utilize the filter field to slim down your knowledge outcomes. 

One essential distinction between GA4 and UA is that the filter you add right here will apply to each the first and the secondary dimensions within the desk.

So if the phrase “referral” exhibits up in both column, the row will probably be proven. In UA, the easy filter field solely impacted the first dimension, and you possibly can add a complicated filter possibility for the secondary dimension particularly. 

If you wish to know acquisition knowledge by touchdown web page, you may apply this identical methodology of including a secondary dimension of supply / medium to your fancy new touchdown web page report we lately constructed.

If you happen to haven’t executed it already, here’s how you can easily build your own landing page report in GA4. It’s a helpful software for search entrepreneurs.

Now you’re a GA4 acquisition grasp

That’s it! And it isn’t all that completely different from UA.

With a bit observe, you’ll be pulling these acquisition experiences together with your eyes closed. 


Opinions expressed on this article are these of the visitor writer and never essentially Search Engine Land. Workers authors are listed here.


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About The Creator

Krista Seiden is the principal digital analytics guide and chief teacher with KS Digital, an analytics consultancy she based in 2019, serving to companies take advantage of their investments in digital advertising and analytics. Beforehand, Krista was VP, product advertising and development at Quantcast. Previous to that, she was at Google for practically 7 years, the place she led product administration efforts throughout the Google Advertising and marketing Platform and served because the exterior evangelist for the Google Analytics suite of merchandise. Krista is a keynote speaker, practitioner, author on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You possibly can be taught extra about Krista and KS Digital over at KS Digital.

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