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Google Information Studio pricing: All the pieces you want to know

Google Information Studio—or Information Studio—is a knowledge visualization instrument that helps you flip information right into a significant story. It affords a user-friendly interface, a drag-and-drop function, and integrations with many advertising platforms. That’s why Information Studio is a no brainer for entrepreneurs who wish to current their information however have little to a little bit of SQL data.

That can assist you consider Google Information Studio, we’ll focus on its pricing on this submit.

Bonus: we additionally included some free reporting templates to get you began on the finish of this submit.

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Is Google Information Studio free?

Information Studio is a free instrument—you don’t should pay something to set it up. However, in the event you’re seeking to fetch information from non-Google platforms, you will have to pay for a third-party connector supplier.

Google Information Studio connectors

Connectors let you combine Information Studio with all of your advertising platforms so you may pull information instantly into your Information Studio reviews and dashboards. Basically, there are two forms of connectors in Information Studio: free and paid.

Free connectors—Google-provided connectors

Let’s begin with Google-provided connectors. Because the identify suggests, these are connectors constructed and maintained by Google. They’re free. Nonetheless, they solely allow you to connect with products and services in the Google ecosystem, together with:

  • Google merchandise: Google Sheets, Google Analytics, Google Adverts, YouTube, and so forth.
  • Databases: MySQL, PostgreSQL, Google BigQuery, Amazon Redshift, and so forth.

Paid connectors—Third-party connectors

Third-party connectors let you fetch information from a wide range of advertising and gross sales platforms, each from Google and others, akin to Fb, LinkedIn, and HubSpot, and these are usually paid on a month-to-month foundation. For instance, a single connector from Supermetrics for Fb Adverts prices $49/month. As of as we speak, you could find virtually 600 connectors from companions in Information Studio masking:

  • Social Media: Fb, Instagram, Pinterest, LinkedIn, and so forth.
  • CRM: HubSpot, Salesforce, and so forth.
  • Net Analytics: Google Analytics, Adobe Analytics, and so forth.

Supermetrics for Information Studio pricing

When you go to the connector gallery in Information Studio, you’ll see Supermetrics on the highest of the checklist, and for good causes.

Over 750K entrepreneurs worldwide are utilizing Supermetrics to maneuver information into totally different reporting and analytics instruments, together with Google Information Studio, and over 15% of all on-line advert spend is reported via Supermetrics.

Supermetrics is among the hottest methods to get all of your advertising information into Information Studio, and there are packages that cater to groups of all sizes. Let’s check out pricing in additional element and see which plan is best for you.

Small to medium-sized groups

For small to medium-sized groups, we’ve 4 self-serve packages—single connector, important, core, and tremendous.

Single connector

The only connector package deal begins from $49/month and covers:

  • 1 Supermetrics person account
  • 1 information supply
  • 10 accounts per information supply
    • For instance, on Fb, you may entry as much as 10 advert accounts. And on Google Analytics, you may entry as much as 10 views.


When you’d like information from a couple of information supply, the Important package deal is for you. It prices $119/month and covers:

  • 1 Supermetrics person account
  • 9 information sources, together with Fb Adverts, Instagram Insights, Google Adverts, Google Analytics 4, and so forth.
  • 10 accounts per information supply
  • With this plan, you may add a knowledge supply at $35/month


The Core package deal is $239/month, and it has extra complete protection, together with:

  • 1 Supermetrics person account
  • 24 information sources, together with all information sources within the Important package deal, plus TikTok Adverts, Snapchat Adverts, Twitter Adverts, YouTube, and so forth.
  • 10 accounts per information supply
  • You’ll be able to add as much as 2 extra information sources at $35/information supply/month


The Tremendous package deal is appropriate for small companies with advanced information wants. It’s $579/month and consists of:

  • 3 Supermetrics person accounts
  • 45 information sources, together with all information sources within the Core package deal, plus Ahrefs, Shopify, Taboola, Outbrain Amplify, and so forth.
  • 10 accounts per information supply
  • Customized fields which allow you to enrich present metrics and dimensions, or create fully new ones to extract extra insights.

Right here’s a fast abstract of our self-serve plan for small to medium-sized groups.

Enterprise groups

If you wish to add extra folks to your Supermetrics account or entry a broad vary of knowledge sources, you may create a customized plan with our gross sales workforce. With a customized plan, have entry to:

  • 4+ Supermetrics person accounts for the Important and Core package deal
  • 6+ Supermetrics person accounts for the Tremendous package deal
  • 20+ information sources/account
  • Premium information supply connectors—akin to Twitter Premium, Criteo, Google Adverts Supervisor, and so forth.
  • Information warehouse locations
  • Customized fields
  • Premium help
  • A devoted buyer success supervisor

Wish to construct a customized plan to your workforce?

Get in contact with our gross sales workforce

Contact us

Why use Supermetrics for Information Studio

Right here’s how one can profit from utilizing Supermetrics with Information Studio.

Mix advertising, and gross sales information

Supermetrics integrates with over 100 advertising and gross sales platforms. From 39€/$49 for a single connector per thirty days, you may simply pull information from totally different sources, together with:

  • Net analytics: Google Analytics (or Common Analytics), Google Analytics 4, and so forth.
  • Natural and paid social: Fb, Instagram, TikTok, and so forth.
  • search engine marketing: Google Search Console, Semrush, Ahrefs, and so forth.
  • Gross sales: HubSpot, Salesforce, and so forth.
  • E mail: Mailchimp, Klaviyo, and so forth.
  • And plenty of extra!

Mix advertising and gross sales information

Take a look at all Supermetrics information sources connectors

See more

Get in-depth insights

Fairly than spreading ourselves skinny, we deal with connector high quality and attempt to get as many metrics and dimensions from the APIs as attainable for an important information sources. You’ll be able to simply create customized reviews and add totally different segments to get a extra granular view of your web site efficiency.

Yow will discover extra superior dimensions that aren’t accessible within the Google connectors for Information Studio.

Let’s take Google Adverts and Google Analytics as examples.

Google Adverts: Supermetrics vs. Google

Google Adverts by Supermetrics Google Adverts by Google
Metrics 112 metrics 94 metrics
Dimensions 325 dimensions 90 dimensions
Variety of Google Adverts accounts that may be pulled into Information Studio No restrict 50 accounts
Automated setup for model key phrases
Headline, description, picture, and URL dimensions for ad-level reporting
Bid and max CPA dimensions for advert group reporting
Historic high quality rating reporting


Find out how to enhance your Google Adverts high quality rating

Read now

Google Analytics: Supermetrics vs. Google

Google Analytics by Supermetrics Google Analytics by Google
Metrics 484 metrics 319 metrics
Dimensions 626 dimensions 208 dimensions
Multi-segment and multi-channel reporting
Information sampling
Superior ecommerce, content material, and system reporting—product class, web page listing


What’s Google Analytics sampling and find out how to keep away from it

Read now

Create insightful visualizations with Supermetrics Charts for Information Studio

Information Studio affords a variety of charts and graphs that can assist you visualize your information straight off the bat. One step additional, we developed Supermetrics Charts to boost the already present information visualization capabilities in Information Studio. You’ll use totally different charts to current your information, akin to:

  • Combo scorecard
  • Gauges and progress bars
  • Bullet graphs
  • Person journey
  • Funnel visualization
  • Web site tree

Supermetrics Charts for Information Studio

Create higher charts with Supermetrics Charts

Learn more

5 free advertising dashboards for Google Information Studio

Constructing a dashboard could be difficult, particularly in the event you’re new to Information Studio. Ultimately, it’s you towards the clean web page. That’s why we ready some ready-made templates to get you began. 

Let’s take a look at our high 5 advertising dashboards for Information Studio and see what’s in it for you.

Fb Adverts efficiency

The Facebook Ads performance dashboard provides a basic overview of your paid campaigns. For instance, you may rapidly see:

  • Crucial KPIs: impressions, clicks, click-through charges, conversions
  • The perfect-performing campaigns
  • Conversions breakdown by nation
Facebook Ads dashboard for Data Studio

Google Analytics 4 overview

Already moved or fascinated with transferring to Google Analytics 4? Since Google will sundown Common Analytics quickly, you higher begin the migration. When you’ve arrange your properties in GA4, you should use this template to monitor your performance. It helps you perceive:

  • The overall customers and new customers in your web site
  • Lively customers progress or decline over time
  • How your month-to-month cohort behaves
Google Analytics 4 dashboard for Data Studio

Google Adverts vs. Fb Adverts comparability

This template will turn out to be useful in the event you’re working adverts on Google and Fb. As an alternative of evaluating apples to oranges, we propose you employ this template to monitor the performance of each platform. With it, you may see:

  • The press-through charge, price per conversion, and value per click on on every platform
  • The distribution of price, impressions, clicks, and conversions on every platform
  • The perfect-performing adverts on every platform
Google Ads vs. Facebook Ads comparison dashboard for Data Studio

Paid channel combine

When presenting your paid campaigns’ outcomes throughout channels, it’s a good suggestion to maintain it quick and to the purpose. This implies it is best to emphasize how a lot you’ve spent and what outcomes you bought again in change. With this paid channel mix template, you may simply see an important metrics from Google Adverts, LinkedIn Adverts, Twitter Adverts, Fb Adverts, Microsoft Adverts, and Pinterest Adverts. The template helps you reply these questions:

  • How’s the efficiency of your paid campaigns?
  • How have your campaigns advanced?
  • What are the most effective channels?
Paid channel mix dashboard for Data Studio

Fb Insights efficiency

When you’re desirous about understanding your audience’s engagements on Facebook, this template is a superb place to start out. It tells you:

  • How your viewers reacted to your updates—likes, unlikes, and internet likes
  • The place your viewers comes from
  • Viewers breakdown by age and gender
Facebook Insights dashboard for Data Studio

Wrapping up

Google Information Studio is a superb BI instrument for entrepreneurs. By making the most of third-party connectors like Supermetrics, you may fetch information from extra information sources and get extra granular insights.

When you’d like to offer Supermetrics a spin, begin a 14-day free trial now.

Get began

Discover ways to arrange and use our free templates to your reporting

Read the guide

The submit Google Data Studio pricing: Everything you need to know appeared first on Supermetrics.

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